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  • Branding
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  • Karen, Who?
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Pantheon Vodka

I know what you’re thinking: isn’t Greece wine country? On that note, you’d mostly be right. In fact, the Greeks were so proud of the beverage that they dedicated an entire way of life to celebrating it. But when you’re a super-taster like me, the straight stuff just isn’t for you. I like my drinks to run a bot more interesting, and surprisingly, so do a lot of my male friends. So what is it that keeps them from taking the plunge? My guess: “Mixed drinks are for girls”. That's why I created Pantheon, a dark, edgy vodka brand designed to make guys feel comfortable with mixed brews, while still maintaining their masculine dignity.

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